2021
︎Popup Event | Digital Art
Client: Li Jiaqi Group, Shanghai K11
Role: Co-Creative Director, Guesst Artist
Li Jiaqi new release
Li Jiaqi new release X Shanghai K11 - Hong Kong New World Tower: Product launch eventCollaborated and participated as an invited artist and designer at Li Jiaqi's new product launch event held at Shanghai K11. Created innovative videos introducing each designer and their works. Utilized an interactive installation, "Portal Doors," where opening each door played a designer's introduction video. The event featured live online interactions and the online sale of designer products, enhancing the immersive experience and boosting audience engagement.
#E-commerce #Tiktok #PopupStore #digitaleContent #Branding #DigitalArt
#SocialMedia #MediaPromotion #EventPromotion #fashiondesigner