Fang DONG

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2023
︎Art Direction | Educational video | Promotional video | Scientific illustration

Client: Shenzhen Institutes of Advanced Technology, Chinese Academy of Sciences
Team: ISN’T STUDIO, JINlab
Role: Creative Director, Illustrator

P. aeruginosa

Education Promotional Video of Attenuated Pseudomonas aeruginosa with Programmable Phenotype


Team Detail:

Art Direction: ISN’T STUDIO (Daqiang Liu, PSR, heavyherbe Fang)
Science support: Dr Kim Fan, Dr. Fu Shengwei
Storyboard: Dr.Kim Fan, PSR, heavyherbe Fang
Illustration & Research: heavyherbe Fang
Video director: PSR
Animation: JINlab


Educational video on cancer:
Designing virus and cell avatars in collaboration with scientists, transforming cancer treatment into a comic illustrating surgery and its scientific principles, with over 100,000 views on WeChat, XiaoHongShu (RED), and Bilibili.


#ArtScience #ArtDirection
#Educational #PromotionalVideo  
#ScientificIllustration #Animation #VideoInterview  



Understand

︎Research:




Ideation

︎Storyboard & Script Research


Proposition 1:


Proposition 2:

Proposition 3:



Design

︎Character & Palette Research


Demo 1:

Demo 2:

Demo 3:

Demo 4:


Interaction

︎Final Video Prototype








© F.D heavyherbe 2024 | Member of Alliance France Design